Reflects the movement away from static webpages to dynamic and shareable content and social networking. It is a term that particularly describes the design patterns in a generation of new web applications.

Another is the use of service Orientated architecture. this includes mashups and RSS feeds that are created on the basis of stand-alone services >>> GOOGLE MAPS etc.

mashups

A mashup refers to a web page that unites the functionality of two or more external web applications and uses them to develop a new creative tool or service. Google maps is regularly used in combination with local data to visually communicate specific information about the area on the map. The mashup is achieved through the use of API's. These are the particular set of rules that a software program can follow to access and make use of the resources provided by another software.

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Mashups