Classifies the 1st generation of the Internet whereby websites are used to distribute information in a read-only format. User's of the internet are just the consumers of the data in a one-way communication. The web-master of a website is solely responsible for updating the content to keep visitors informed and engaged. Web pages are static and hyperlinks are used to link to other pages.

1xWebmaster
The Webmaster is the AUTHOR and creates content on what they think people want.

Internet Users
The users are the AUDIENCE and consume professionally produced content.

Web 2.0:

Webmaster & Users
There is still an overall webmaster but the users actively participate in generating the content and therefore become AUTHORS.

Web 1.0:

There is limited creativity/content/business

Content production is slow and expensive

There is unlimited content

High content variety dramatically increases while technical quality goes down

WEB1.0: